IAM Family > Alex Bec


After taking It’s Nice That from start­up to respected creative platform that reaches half a million people every month Alex has nurtured a network of talent ranging from eminent to cutting­ edge. Now, he leads INT Works, the creative agency born from It’s Nice That that works with brands like COS, Nike, Urban Outfitters or Nike.


This is our mantra: the idea that creativity makes things better. And we believe that if you harness creativity in the right ways you can change the world.
— Alex Bec