IAM Family > Alexander Scholz


Alexander is a Berlin-based art director, designer, and editor who has been crafting visual narratives in a variety of experimental formats for over a decade. In 2014, he and his team launched HOLO, a print periodical about emerging trajectories in art, science, and technology – an attempt to anticipate the future by exploring the stranger, more fantastical innovations our hyper-connected, accellerating present has brought about.


By putting people front and center, by showing faces and spaces. I think that humanises a lot of these really weird new works. It makes them relatable and accesible, especially to a broader audience.
— Alexander Scholz

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