Consumers are less and less concerned about who is behind the content. They are concerned about the quality of it. For them there are only two types of content: good and bad
— Pernille Raven


Pernille Raven
Head of Branded Content, Crane.tv
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This talk was presented at the first Internet Age Media Weekend in Barcelona, on March 20-22, 2015

Watch more talks at internetagemedia.com/talks