IAM x ELISAVA present

The Reflected Behaviors Project

The first edition of ELISAVA Alumni Labs, a process-driven collaboration with agile research, collective ideation and an experimental approach at the core.

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About the project

Participants

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A challenge for a talented group of alumni from ELISAVA, the most prestigious school of design & engineering in Barcelona, coming from different disciplines:

Preforma Design

A creative studio formed by architects and product designers that create alternative brand communication combining industrial design and a maker-mindset. 

Anna Torndelacreu

An interior designer who likes to experiment with minimal form, function and aesthetics, influenced by her keen intrigue in art and antiquity.

Pablo Santos

A design engineer whose activity merges product, materials & furniture design with engineering R&D, photography and illustration

Jordi Ros

A design consultant, illustrator and associate professor in Creative Methodologies and Design Research at the school who led the project.


The Challenge

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They created a memorable stage experience for IAM Weekend 17, inspired by the randomness of IAM and our annual research theme: The Renaissance of Utopias, going beyond the stage of Mercat de les Flors, the dance house of Barcelona, and that is now being watched by thousands through our video series: IAM Talks.

In less than 2 months, the team transformed the challenge of a large and empty dance stage into an opportunity to blur the line between speakers and the audience creating a unifying experience for both, exploring these questions:

πŸ‘‰ How conscious are we of the impact of internet in our realities?

πŸ‘‰ How can we play with space, time and form to create a memorable experience that reflects the ever-changing and unpredictable nature of our internet behaviors?

πŸ‘‰What if this randomness could be translated into an experimental utopia, a hyperconnected, timeless no-space that helps us remember the futures?


Photo Gallery


Our Creative Partners

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ELISAVA is one of the most important schools of Europe, a pioneer in studies of Design and Engineering. The Centre, affiliated to the Universitat Pompeu Fabra, is home to around 2,200 students and more than 800 teachers. 

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The project was led by Elisava Alumni, which aims to promote contact and the professional development of alumni and strengthen their relationship with the center and with other professionals