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Félix Magal
Founder, Museum of Internet

“Memes, like small talk, are just another way to hold the community together.

Your unconscious use the memes as a way to individually tag the people you know so that the more a person shares memes you can relate to, the more your brain thinks of that person as people like you and the closer you feel to them.

Crucially we are not only laughing, but laughing together.”


ABOUT THE SPEAKER

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Félix Magal
Founder, Museum of Internet
Paris

⏳ 18 min.

Filmed in April 2017 at IAM Weekend 17

Watch more videos from the IAM Weekend 17 Playlist