Eilidh is an experienced Design Strategist and Service Designer working at the intersection of entrepreneurship, business and innovation. She has a decade of experience working within product and service development, helping companies to better understand their customers and turn that understanding into compelling physical and digital solutions.
Eilidh is experienced in leading cross disciplinary teams and nurturing a culture of people-centered design within the companies I work with.
Eilidh is an original team member of CIID and key player in shaping CIID’s education programme and the vision, team and client portfolio of CIID's consulting practice. She is currently Head of U.S. Ventures at CIID, where she is leading the expansion of CIID's activities to the U.S. market.