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Carolyn Centeno

Head of Development,
Form&

New York

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Carolyn Centeno is Head of Development at Form&. She is a lover of all things interdisciplinary—a trained architect, turned innovator, turned business advocate. She has a Master’s in Architecture, began her career in interior and experiential design and founded a startup about local food before she started her career in brand and innovation.

Soon after she built the US innovation presence of Dragon Rouge, built key client relationships at IDEO, defined brand strategy at PUMA, and developed new relationships in North America for Wolff Olins. She brings an innovative perspective to business and looks to design relationships with empathy for business needs, brand needs and user needs. A bit of a global nomad and a creative—when not working she travels, leads sound meditations and paints.


What if we use utopias as a verb?

For IAM Weekend 17 we will go deeper into the meaning of utopias, with imagination and skepticism, understanding how they can evolve beyond contemporary dreams and help us navigate the uncertainty of our times.

The main stage will feature 30+ speakers distributed in 5 sessions (single-track conference format) plus 10+ workshops led by our learning partners developing the key insights from the talks. Our serendipitous agenda will also include several side-events including parties, dinners, screenings, special projects and installations.


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