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Special Project: Will U Still 💘  Me Tomorrow

An introduction to SOFA Magazine and a Diverse Futures panel where Amani Al-Khatahtbeh and Vanessa Wruble discuss the rise of authentic influencers, on the SOFA, with SOFA.

SOFA SAYS HELLO
To illustrate all this, with some wise words from Caia Hagel & Ricarda 'Ricky' Messner, SOFA founders, about their mission to be a new magazine that uncovers and defines the now and looks into the near future via kaleidoscope & shady lenses, and why it explores one tantalizing, terrifying, tantamount or taboo topic per issue while sitting on digital/analog sofas with cool & controversial people.

With stats and images they will tell the story about SOFA trying to be—as much as possible—a conscious 'globalized intersectional chat zone'. SOFA also tries to be a playful place to be changemakers by championing new voices and listening up to the influence that dank entertainments like gaming, porn, rap videos and deep web escapades have on culture by asking them to be treated as cultural expressions worthy of our respect.

Will U Still 💘 Me Tomorrow
To illustrate all this, the SOFA Observatory from Issues 1 & 2 will be simulated with the use of philosophy and calculations (with slides) and get nitty gritty about influencers, how they’re used in the new economy and how THEY CAN USE the new economy; the different kinds of influencers out there (1-9-90 + Picasso’s “Good artists copy, great artists steal”) and how important it is on a globalised democratic platform like the internet to dialogue with real consumers and include influencers who represent the mosaic of voices that reflect our world—at the round tables of power (enter Amani and Vanessa).

On the agenda will be Digital Queens who follow the old script and Digital Savantes who follow their inner voices & trends within their less visible, sometimes marginalised, communities, to create counter-trends with momentum.

We'll look at some of the brands that are taking ‘risks’ in engaging more deeply with ‘real people’ and how this is a game changer. Influencers and the brands that work with them are missing an opportunity to use their visibility as power if they let themselves be used by the $$ markers of an outdated system. When influencers use & teach brands, and act as subjects not objects, a new order is created (several exciting examples will be presented!).

What are the ethical thoughts on brand-person collaboration and what are the experiences and examples from Vanessa (OkayAfrica, Women’s March) and Amani (MuslimGirl) that bring this idea of mosaic authentic influencing, and ethical lines between authenticity and feeding the economy--to fullness from several angles?

Meet the team:


What if we use utopias as a verb?

For IAM Weekend 17 we will go deeper into the meaning of utopias, with imagination and skepticism, understanding how they can evolve beyond contemporary dreams and help us navigate the uncertainty of our times.

The main stage will feature 30+ speakers distributed in 5 sessions (single-track conference format) plus 10+ workshops led by our learning partners developing the key insights from the talks. Our serendipitous agenda will also include several side-events including parties, dinners, screenings, special projects and installations.


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