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Workshop: Post Branding

Presented by Form&

How do we build long-term relationships in a world that’s increasingly defined by ephemeral experiences? How do we shape those experiences into meaningful exchanges—building and accelerating relationships?

In today’s world, where high-impact communications are being replaced by continuous exchanges, brands have an important role to play.

During this workshop, we’ll use tools and exercises to shape a future-forward brand, explore potential brand interactions, and prototype fun future-forward brand experiences.

Form& partners with visionary business leaders and innovators to design the moments that matter.

Meet the team:


What if we use utopias as a verb?

For IAM Weekend 17 we will go deeper into the meaning of utopias, with imagination and skepticism, understanding how they can evolve beyond contemporary dreams and help us navigate the uncertainty of our times.

The main stage will feature 30+ speakers distributed in 5 sessions (single-track conference format) plus 10+ workshops led by our learning partners developing the key insights from the talks. Our serendipitous agenda will also include several side-events including parties, dinners, screenings, special projects and installations.


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