IAM Family > Pernille Raven

Raven has been working with branding in all its formats for both agencies, start-ups and brands. As media director for the legendary Rucker Park street basketball tournament in New York, she built the digital brand from scratch and partnered with major brands and celebrities to create content. Now, she is running branded content at Crane.tv as well as lecturing at a number of creative schools including the world renowned Hyper Island.

Consumers are less and less concerned about who is behind the content. They are concerned about the quality of it. For them there are only two types of content: good and bad
— Pernille Raven

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