IAM Family > Xim Ramonell

Behind a fashion talent thereโ€™s always an assistant. And, moreover, every fashion talent started as an assistant. Two years ago, Xim (and co-founder Brais Vilasรณ) came up with the idea of uncover the world of these figures standing in the background and thatโ€™s how Assistant started: a print magazine that seeks to inspire younger generations โ€“ and the not so young.