For Alejandro, a co-founder of Raidho (a Monterrey, Mexico-based technology and interaction-driven branding agency), the IAM Weekend 16 will broaden his perspective of the education and design fields.
Right now, Mexico lacks its own vocabulary about how to “shape the human condition” through education, critical thinking and design, and that’s where the IAM Weekend 16 comes in: “IAM is at the intersection of design, art, technology, and these kinds of things are key to start new conversations". As a result, countering how "as Mexicans, or Latin Americans, we lack our own way of seeing things", IAM creates the conditions for this exact sort of development.
Assessing how design can help to resolve, challenge and develop societal solutions, Alejandro believes “we as designers are just weird, pragmatic philosophers. IAM has this uniqueness of exposing that new pragmatic philosopher.”
And how did Alejandro develop his own vocabulary, if these things aren’t taught in Mexico?
“Because of the Internet”. (Of course.)