At the IAM Weekend 16 we'll be bringing you insights, talks, randomness and creativity...and much more! One way of doing this is by teaming up with Domestic Data Streamers,  who turn data into art, knowledge and experiences. After collaborating with DDS's Dani Pearson for random co:(jams), we sat down with him to learn a little more about their work, and tease some info about the upcoming IAM x DDS: IAMW16 collaboration...

IAM: What defines the Domestic Data Streamers' way of working?

DANI: Our main approach is related to research between people and their relation to information. We’re obsessed with how people approach information and we’re constantly challenging the ways this happens.

Our field is based on pushing the boundaries of communication and on stretching the gap between information and and human beings. We’re facing a huge challenge nowadays on how we’re consuming information. We’re overwhelmed by a huge number of inputs and that has driven us to becoming unaware of our feelings towards what surrounds us. Our main goal is to reconnect us to what’s happening, and it all starts by understanding how we might treat information in order for it to transcend us.

IAM: What have you been working on?

DANI: We tend to work in many different fields, as we allows people and organisations to communicate through emotions and interaction. We’ve been working on projects that have been focused on understanding people’s feelings towards life and death, through “Lifeline”, or visualising the impact that an artwork has towards the public of an exhibition, in Sand Falls, and working with companies such as BASF, generating awareness on people’s personal consuming patterns related to food waste.

IAM: How did you all get into the sort of work you do?

DANI: We started out as a personal exploration, and it all evolved to get us where we are today, and we’re proud to make a living from our personal interests. We were interested in how art allows humans to ask the right questions and generate an emotional feeling towards people, but most of the time we saw a lack of reality. Some of us come from a design background and we’re constantly looking for answers. That’s why, after some of us already had played with data thought that it could be a great way to put together art, design and technology.

IAM: How did the IAM x DDS collaboration come about?

DANI: Two years ago Daniel Armengol Altayó connected us with IAM. He has seen our second installation at the SWAB International Contemporary Art Fair of Barcelona and invited us to participate in a Behance event. From there we started talking and like in many relationships we ended up falling in love with each other. A few months ago they asked us if we were interested in creating some dynamics for the IAM Weekend and we pressed the Blue Button, and of course it was a total YES.

IAM: What were the starting points for working on the collaboration?

DANI: The first word Lucy and Andrés mentioned together when entering the studio was RANDOMNESS. That was the key concept behind everything. Then, Andrés told us that he could try and generate as many collaborations as we were interested in, and we then started making THE list, including Stephen Hawking or the blonde girl of the Spice Girls. Unfortunately they couldn’t make it. Damn.

DANI: We moved on to laying out some goals:

  • Trust in randomness
  • Create connections
  • Reflect Internet culture
  • Make people have fun

We ended up with 3 main areas of research that are the basis of the collaboration during the IAM Weekend: 

  • Connect - enhancing networking dynamics
  • LEARN - Discover and explore behaviours.
  • Create - Create a sense of community.

The outcome will be revealed in a few days!

IAM: And now, a few quick-fire questions. What’s the last website you visited?


IAM: Name an app you can't live without.

DANI: Tinder

IAM: And finally, describe yourself in a GIF!


Domestic Data Streamers will be joining us at the IAM Weekend 16. Grab your ticket here, and stay up to date with the IAM Weekend and the worlds of media, learning and internet culture here.