IAM x ELISAVA present

The Reflected Behaviors Project

The first edition of ELISAVA Alumni Labs, a process-driven collaboration with agile research, collective ideation and an experimental approach at the core.

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About the project



A challenge for a talented group of alumni from ELISAVA, the most prestigious school of design & engineering in Barcelona, coming from different disciplines:

Preforma Design

A creative studio formed by architects and product designers that create alternative brand communication combining industrial design and a maker-mindset. 

Anna Torndelacreu

An interior designer who likes to experiment with minimal form, function and aesthetics, influenced by her keen intrigue in art and antiquity.

Pablo Santos

A design engineer whose activity merges product, materials & furniture design with engineering R&D, photography and illustration

Jordi Ros

A design consultant, illustrator and associate professor in Creative Methodologies and Design Research at the school who led the project.

The Challenge

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They created a memorable stage experience for IAM Weekend 17, inspired by the randomness of IAM and our annual research theme: The Renaissance of Utopias, going beyond the stage of Mercat de les Flors, the dance house of Barcelona, and that is now being watched by thousands through our video series: IAM Talks.

In less than 2 months, the team transformed the challenge of a large and empty dance stage into an opportunity to blur the line between speakers and the audience creating a unifying experience for both, exploring these questions:

πŸ‘‰ How conscious are we of the impact of internet in our realities?

πŸ‘‰ How can we play with space, time and form to create a memorable experience that reflects the ever-changing and unpredictable nature of our internet behaviors?

πŸ‘‰What if this randomness could be translated into an experimental utopia, a hyperconnected, timeless no-space that helps us remember the futures?

Photo Gallery

Our Creative Partners


ELISAVA is one of the most important schools of Europe, a pioneer in studies of Design and Engineering. The Centre, affiliated to the Universitat Pompeu Fabra, is home to around 2,200 students and more than 800 teachers. 


The project was led by Elisava Alumni, which aims to promote contact and the professional development of alumni and strengthen their relationship with the center and with other professionals