Isabel Martinez is the name behind @IsabelitaVirtual. An independent creative director based in Barcelona. She has collaborated with fashion and cultural brands such as Tiffany & Co, Delpozo, Hermès, Coach, Vogue Italia, Other Stories, Viktor&Rolf, Dior, Oysho, Louis Vuitton Foundation or The Moscow Ballet.
In 2011 she joined Instagram. Two years later she became the most followed person in Spain, but she’s far from being the typical influencer. In 2018 she was named Webby Award Honoree for Best Social Content in Art & Culture. With 'Midnight Sunrise' project she jumped from the tiny screens of smartphones to the giant billboards of Times Square.