John founded Smithery, an innovation consultancy, in 2011 based upon the idea that for the vast majority of companies today making things people want is a more modern, rewarding strategy than making people want things.
He helps companies and agencies with strategy, structure, community, communications and the creation and cultivation of groundbreaking ideas. So far Smithery has helped the likes of Google, Channel 4, Royal Mail, W3, Herd, LBi, 101 London, and Creature London. John regularly speaks at conferences and gatherings around the world and sits on various awards panels.
Prior to founding Smithery, John spent seven years at PHD Media in London, as Head of Innovation and as Chief Innovation Officer.