In 2015, when Google restructured into Alphabet Inc, the billionaire Larry Page published an open letter to the internet euphorically heralding the Alphabet/Google future vision and intentions. After outlining numerous perceived benefits the letter ended with the rhetorical question 'What could be better?’.
The question was answering itself, blindly assuming that every reader would agree that indeed NOTHING could be better than the totalitarian monopoly and ideology that Larry and Sergey imagine will continue to determine the very structure of the internet, and by proxy our collective potentials and futures.
The question of 'what could be better' is central to how we imagine, develop, and use technology. Every future speculation, every hack, every new iteration, every adaptation, every version upgrade, is essentially both asking and answering the question 'what could be better?'.
So here we will actively engage Larry Page's rhetorical question with an answer: This.
This is what could be better Larry.
About Ted Hunt
Born in Wales 1976, Ted Hunt is an independent speculative / discursive / critical designer living and working in London and currently a resident of Somerset House Studios.
Ted's work investigates the intersections between our ancient behavioural-driven selves and modern technologically-driven selves. He continually explores non-linear/alternative paradigms and examines the boundaries between subjective, objective and inter-subjective interpretations and perspectives.
Graduating from the Royal College of Art in 2016, under Professor Anthony Dunne, he is a fellow of Royal Society of Arts and his work has been commissioned and shown internationally.