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Bas Van de Poel

Head of Playful Research, 



Bas Van de Poel is Head of Playful Research at SPACE10, IKEA’s future-living lab, and is driven by a deep nostalgia for the future. He knows for a fact that you are living in a simulation. In his spare time he also works with Dekmantel and he’s previously worked with the likes of Google, Nike and W+K London, with his work also featured by sites such as WIRED and NOWNESS.

Must-watch video

Related links

👉  Q&A With Bas van de Poel, via SPACE10
👉  Featured on WIRED: 11 Trippy Illustrations of History’s Most Infamous Computer Viruses
👉  Makam: Mai Pen Rai music video, co-directed by Bas, via NOWNESS

What if we use utopias as a verb?

For IAM Weekend 17 we will go deeper into the meaning of utopias, with imagination and skepticism, understanding how they can evolve beyond contemporary dreams and help us navigate the uncertainty of our times.

The main stage will feature 30+ speakers distributed in 5 sessions (single-track conference format) plus 10+ workshops led by our learning partners developing the key insights from the talks. Our serendipitous agenda will also include several side-events including parties, dinners, screenings, special projects and installations.

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